OOO «Likerovodochnyy zavod Saranskiy» was the sponsor of national holiday «Aksha Kelu»

18 and 19 June 2016, a national-folklore festival «Aksha Kelu» (a holiday of white birch in Mordovia) was held in the village of Vadovskie Selishchi, Zubovo-Polyanskiy municipal district. The saving of national traditions, ceremonies, national sports and personal development of the younger generation on the basis of folk culture are at the heart of the holiday. According to an old tradition, since the very morning women gather in festive national costumes and sing songs in Mordovian language, praising the sun, the birch and the summer in order to call for a heavy crop. On this day everyone, who was born or lived in these picturesque places one day, comes here. Countrymen come for a few days. Some of them even set camps near their homes. Every year 10000-15000 people including guests from the regions of Russia and the near abroad come to take part in the festival. The sponsor of the holiday was OOO «Likerovodochnyy zavod Saranskiy». Participants of the contests were given memorable gifts from the manufacturer.